As the lore goes, students at Nanjing University started Singles’ Day in 1993 as a way to celebrate being single, largely by buying themselves presents.But Xu, who studies China’s emerging dating scene, says the nation’s concept of being “single” is only a recent development.“Rather than seeing it as a way of celebrating single-hood, they see it as an end date,” Xu tells Time.“This is the last day I’m going to be single.” It wasn’t always that way.Once the concept was commonly accepted, it grew in significance.
I can’t tell if it’s just me being crazy or if this is my instincts picking up on him losing interest…
“This is a day for shopping,” Dealmoon CEO Jennifer Wang tells Time.
“We are hoping to expand it to an American audience.
Obviously retail therapy knows no geographic bounds.
And Xu says that this isn’t only a time in which people are buying themselves balloons and flowers and “doing the whole doing that too.